A couple of weeks ago we had quite the incident at our coffee stand. One gentleman came to try our coffee and expressed that he liked a dark roast as another gentleman approached and made it clear that he preferred a light roast. The conversation was about as cordial an exchange as can be while still holding strong opinions. Then the first man complained about a light roast specialty coffee he purchased that was so sour it curdled the cream! At that point things got interesting.... It turns out the gentleman who prefers the light roast is also the owner of the aforementioned specialty roasting company. Needless to say things got a little awkward. When all was said and done both were kind and yet stuck to their guns.
So who is right which is better? At the end of the day it is a matter of preference, not totally unlike the way you like your hamburger cooked. The difference is that in a dark roast you are going to taste more of the roast flavors. A light roast maintains more of the distinct flavors of the individual coffee and is usually brighter. Many do not realize that a cup of light roast coffee will typically have more caffeine than a darker roast. This is due in part to dark roasts cooking off some caffeine and also because light roasted coffee beans are denser/smaller than dark roasted ones, so when you scoop your coffee beans you are actually grabbing more coffee and thus more caffeine.
So what is better, the rich caramel flavors of a dark roast or the bright flavors of light roasts? It is really up to you.
I enjoy roasting light and dark roasts and giving out samples in an effort to broaden the horizons of coffee consumers. We roast to your liking , because at the end of the day, or more likely at the beginning of the day, you are the one drinking your coffee.
So who is right which is better? At the end of the day it is a matter of preference, not totally unlike the way you like your hamburger cooked. The difference is that in a dark roast you are going to taste more of the roast flavors. A light roast maintains more of the distinct flavors of the individual coffee and is usually brighter. Many do not realize that a cup of light roast coffee will typically have more caffeine than a darker roast. This is due in part to dark roasts cooking off some caffeine and also because light roasted coffee beans are denser/smaller than dark roasted ones, so when you scoop your coffee beans you are actually grabbing more coffee and thus more caffeine.
So what is better, the rich caramel flavors of a dark roast or the bright flavors of light roasts? It is really up to you.
I enjoy roasting light and dark roasts and giving out samples in an effort to broaden the horizons of coffee consumers. We roast to your liking , because at the end of the day, or more likely at the beginning of the day, you are the one drinking your coffee.
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